With health care costs rising and longer life expectancies, funding long-term care needs is an increasing concern for millions of people, especially senior citizens. According to the U.S. Department of Health and Human Services, about 9 million Americans, now 65 or older, will require long-term care. HHS expects that number to rise by 25 percent - to 12 million - by 2020.

The average annual cost of nursing home care is $74,806, according to Genworth Financial's 2007 Cost of Care Survey, but that figure can fluctuate depending on the level of care required, and the state in which the care is provided.

"Consumers who would like to protect their assets, minimize dependence on family members and control how they receive nursing or home care, should carefully consider long-term care insurance," said Sandy Praeger, National Association of Insurance Commissioners (NAIC) President-Elect and Kansas Insurance Commissioner.

"It's a highly individualized decision that requires people to look closely at multiple factors including their family health history, dependent relationships and personal financial situation."

To help consumers make more informed decisions about long-term care insurance coverage, the National Association of Insurance Commissioners provides information and considerations that should be considered.

Ten Tips Regarding Long-Term Care Insurance from the National Association of Insurance Commissioners (NAIC)

1. Investigate long-term care coverage if you don't want to rely on others to support you, and you want flexibility in choosing the type of long-term care services.
2. Long-term care insurance isn't for everyone. If you are currently receiving Social Security or expect to have minimal or no retirement savings, you will likely qualify for state aid and should not purchase long-term care insurance.
3. Research individual insurance companies to see whether they have a history of raising rates for long-term care coverage. Check with your state insurance department to learn how your state regulates rate increases.
4. Check with your financial advisor or accountant for guidance on whether long-term care insurance is appropriate for your specific financial situation. If long-term care insurance is for you, shop around for the most appropriate coverage at the best price.
5. Make sure you understand what a long-term care insurance policy covers and just as importantly, what it doesn't. Ask questions and make sure the company is reputable and licensed to sell insurance in your state. If you have concerns about a company, contact your state insurance department.
6. Pre-existing conditions, conditions that you have before you apply for the insurance coverage, may be excluded from coverage. In addition,for some policies, age 60 is a trigger for a rate increase. Thus, it may be beneficial to purchase your policy before your late 50's.
7. Don't rely on Medicare or Medicaid to cover your long-term care needs. Medicare will usually pay for a small percentage of nursing home costs. Medicaid pays for long-term care services but only if you meet federal poverty guidelines, and the choice of care facilities can be very limited.
8. Keep in mind that tax breaks are available for qualified long-term care insurance policy premiums. The benefit payments received under such policies are tax-free.
9. Do not divulge personal financial or medical information over the phone, such as your social security number, your health status, your Medicare status or your private insurance coverage. Don't be fooled by mailings about long-term care insurance that appear to be from an official government source. If you are concerned that someone is trying to trick you, contact your state insurance department.
10. Be wary of advertising that suggests Medicare is associated with a long-term care policy. Medicare does not endorse nor sell long-term care insurance.

Six Special Considerations Regarding Long-Term Care Insurance from the National Association of Insurance Commissioners (NAIC)

The National Association of Insurance Commissioners advises consumers to make sure the following items are included in their long-term care policies:

• An "outline of coverage" that clearly describes the policy's benefits, terms and limitations in detail. It is important to understand how much money the policy would pay, and how much the policyholder would be responsible for out-of-pocket.
• A clear description of the elimination period. Some policies have a set number of days that must be spent in a nursing home or in claims status before the long-term care insurance coverage kicks in.
• At least one year of nursing home or home healthcare coverage or both, including intermediate and custodial care.
• The right to cancel the policy for any reason within 30 days of purchase and receive a full premium refund.
• A guarantee that the policy cannot be canceled or terminated because of the policyholder's age or physical or mental health condition.
• Consider an inflation protection option that periodically increases the benefit level without the need for the policyholder to provide evidence of insurability.

"Consumers can easily protect themselves from being scammed by fake long-term care insurance policies," said Catherine J. Weatherford, National Association of Insurance Commissioners (NAIC) Executive Vice President and CEO. "Before purchasing a policy, take the time to stop, call and confirm with your state insurance department that the company is authorized to sell insurance in your state."

For more information about insurance options, or to order a copy of the National Association of Insurance Commissioners (NAIC) free booklet, "A Shopper's Guide to Long-Term Care Insurance" visit www.insureUonline.org. The site is also available in Spanish at www.insureuonline.org/espanol.

The National Association of Insurance Commissioner (NAIC) offers tips and considerations through its public education program, Insure U - Get Smart About Insurance, at www.insureUonline.org.

Additionally, answers to many common questions about long-term care insurance can be found in the National Association of Insurance Commissioners (NAIC) free "Shopper's Guide to Long-Term Care Insurance," which can be ordered online at https://external-apps.naic.org/insprod/Consumer_info.jsp. Consumers can also obtain the guide by calling their local state insurance department.

ABOUT THE National Association of Insurance Commissioners (NAIC)

Headquartered in Kansas City, Missouri, the National Association of Insurance Commissioners (NAIC) is a voluntary organization of the chief insurance regulatory officials of the 50 states, the District of Columbia and the five U.S. territories. The National Association of Insurance Commissioners (NAIC) overriding objective is to assist state insurance regulators in protecting consumers and helping maintain the financial stability of the insurance industry by offering financial, actuarial, legal, computer, research, market conduct and economic expertise. Formed in 1871, the National Association of Insurance Commissioners (NAIC) is the oldest association of state officials. For more than 135 years, state-based insurance supervision has served the needs of consumers, industry and the business of insurance at-large by ensuring hands-on, frontline protection for consumers, while providing insurers the uniform platforms and coordinated systems they need to compete effectively in an ever-changing marketplace. For more information, visit National Association of Insurance Commissioners (NAIC) on the Web at: http://www.naic.org/press_home.htm